As a young activist without access to institutional grants and traditional nonprofit funding, Jahmal Cole needed a way to support his grassroots work on Chicago’s South Side. That’s when his now-iconic black hoodie was born—featuring the name "My Block My Hood My City" stitched in blue and accented with the famous red stars from the Chicago flag.

You’ve heard of a sneaker ball, right? This is just like that—but swap your sneakers for a hoodie that represents who you are! Whether you’re repping your neighborhood, your family, or your team, join us to raise funds for Jahmal’s ongoing work with teens and block clubs on the South and West Sides of Chicago.